The article highlights the strategy of Rüdiger Elflein, Managing Director of Elflein Transport & Logistik, to reduce CO₂ emissions while at the simultaneously maintaining economic efficiency. Since its foundation as a family business in 1932, Elflein has developed into an international logistics service provider. With 1,275 employees across 13 transport and 7 logistics sites in Germany, the Czech Republic and Poland, as well as a fleet of 450 company-owned trucks, the company generates an annual turnover of 150 million euros.