The article highlights the strategy of Rüdiger Elflein, managing director of Elflein Transport & Logistik, to reduce CO₂ emissions while at the same time taking economic efficiency into account. Since the start of the family business in 1932, Elflein has developed into an international logistics service provider. With 1,275 employees at 13 transport and 7 logistics locations in Germany, the Czech Republic and Poland, as well as a fleet of 450 own trucks, the company generates an annual turnover of 150 million euros.